Advertising / Value Added Services

Stevens Publishing offers a complete marketing program to help you increase your market share. What do we do differently? We offer innovative, targeted, cutting-edge services designed to maximize your advertising effectiveness. From research and inquiry follow-up to reprints and bonus show distribution of magazines and ActionPacs, our value-added services help you increase product awareness, identify prospects and maintain a competitive edge in the marketplace.
These services include:

Buying Plan Surveys
Each month we run a survey to find out what products and services our readers plan to buy, when they plan to buy and how much they plan to spend. Answers to these questions, as well as names, addresses and phone numbers are available on label or diskette, providing you timely leads that can result in immediate sales.

Direct Mail
Direct Mail is a great way to follow-up your advertising program and target key customers. Stevens’ in-house list specialists have years of direct marketing experience and can help you pinpoint the right targets for your direct mail or telemarketing campaigns. Our expertise at matching the right audience for your offer, combined with continuously updated lists with a proven response record, helps guarantee the success of your marketing projects.

Brand Awareness Study
Visibility is key to a successful advertising campaign. This study is specifically designed to identify your position in the market and determine how you measure up against your competitors. Simply provide us with a list of parameters to measure awareness and preference. We’ll do the rest!

Reprints
Extend the shelf life of your message or generate additional interest through full-scale reproductions of articles and advertisements. Reprints can be restyled to suit your marketing needs and are available in single and multi-page formats. Reprints are a great way to generate extra interest with merchandise mailings, at trade shows or on point-of-purchase displays.

Inquiry Follow-Up Study
Do you ever wonder what happens to your sales leads after they go to the field? Stevens Publishing has the answer. We provide follow-up studies that measure the marketing activity surrounding your sales leads. A questionnaire and a copy of your ad are mailed to the readers who have responded. As a result, you can confirm if current and potential customers received the information they requested and if someone conducted a follow-up determining their buying intent.

Bonus Show Distribution
Extend your advertising message and receive additional exposure to the industry’s buyers through bonus distribution. Throughout the year, we distribute thousands of extra issues of our publications at national and international trade shows and conferences, giving your advertising message added visibility.

Sales Leads
Stevens Publishing provides you with proven sales leads. When our subscribers respond to your advertisement or new product release, their information is entered into a database and verified for credibility – so you get only solid leads. All leads are unduplicated and then rushed to you in one of several different ways. You can receive them via e-mail, WebMinerva, diskette, fax or on pressure sensitive labels.

Knowledge Base
Our Knowledge Base is filled with links to all of the major industry players, federal and state government agencies and professional organizations within your field.

Events Calendars
Check out the latest industry shows, conferences and seminars on our magazine web sites. Get the who, what, where and when on all the important industry events. Stay up-to-date technically by perusing our extensive online listing of Continuing Education Classes and Training Programs.